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The large question on everyone's mind: Are Instagram hashtags still a matter in 2022?

Yep, they are!

Using the right Instagram hashtags tin can assist you lot extend your accomplish, engage your audience, boost your brand, and even please the Instagram algorithm. In order to get each of these distinct benefits, however, you need to take specific strategies in identify.

This is something that often has mystified brands, as it tin be difficult to notice trends and patterns at start glance. Hashtag strategies aren't 1 size fits all, which can cause fifty-fifty more confusion for businesses trying to effigy it out for themselves.

Today, we're sharing how to create an effective hashtag strategy for your Instagram accounts, including hashtag research, how to implement and develop hashtag strategies, and even specific hashtags you should add to your roster based on your business' goals.

If you want to promote your brand or acquire how to brand money on Instagram, these tactics are for you. Y'all can also check our guide on how to become followers on Instagram if you're looking to build an audience.

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How hashtags work on Instagram

Hashtags are attached to things you lot post on Instagram and go clickable phrases and topics. Any word or phrase tin can be turned into a working hashtag, as long every bit it has a # placed in front of it.

When users click on a hashtag, they're taken to its detect feed, which shows all the public content attached to it. People volition click on or search for hashtags they're interested in as a way of finding content on Instagram.

Since hashtags are used with an intent to find content, the right hashtags can put y'all in front of your target audition, even if they haven't connected with y'all before. Recognizing the importance of hashtags on the platform, Instagram has expanded the functionality of hashtags. Brands can now add clickable hashtags to the profile department of Instagram bios.

Instagram Stories take a hashtag sticker, which lets you place working hashtags on your Stories. When users click, they'll be taken to the hashtag's feed, just like they would if they'd clicked on a hashtag on your postal service.

Hashtags piece of work on Reels similarly. It helps the Instagram algorithm categorize your content then it shows in a user'due south explore feed.

Users can also follow hashtags they're interested in, ensuring that content from those hashtags appears in their feed regularly.

Virtually popular Instagram hashtags of all time

1. #honey
2. #fashion
3. #photooftheday
4. #beautiful
5. #photography
6. #picoftheday
7. #happy
8. #follow
9. #nature
10. #tbt
11. #instagram
12. #travel
13. #like4like
14. #style
15. #repost
16. #summer
17. #instadaily
18. #selfie
19. #beauty
20. #girl
21. #friends
22. #instalike
23. #me
24. #smile
25. #family
26. #photo
27. #life
28. #likeforlike
29. #music
30. #ootd
31. #makeup
32. #follow4follow
33. #amazing
34. #igers
35. #nofilter
36. #model
37. #dusk
38. #beach
39. #design
40. #motivation
41. #instamood
42. #foodporn
43. #lifestyle
44. #followforfollow
45. #sky
46. #l4l
47. #f4f
48. #handmade
49. #likeforlikes
50. #cat

Top Instagram hashtags in 2022, by category

There is a lot to consider when working with Instagram hashtags, so let'southward regroup around a solid starting point.

Below, you'll find the best Instagram hashtags, sorted by categories like industry or consequence, that yous can apply to start the process of fleshing out your hashtag strategy.

• Best hashtags for likes and follows
• All-time fashion hashtags
• Best nutrient and beverage hashtags
• All-time travel hashtags
• All-time pet hashtags
• Best tech and gadgets hashtags
• Best wedding hashtags
• All-time fitness hashtags
• Best holiday hashtags
• Top hashtags for Instagram contests
• Instagram hashtags for photography
• Instagram hashtags for small business
• Instagram hashtags for music
• Instagram art hashtags
• Instagram nature hashtags
• Top Instagram Reels hashtags

Best hashtags for likes and follows

1. #likes
2. #similar
3. #follow
4. #likeforlikes
5. #dear
6. #instagood
7. #instagram
8. #followforfollowback
9. #followme
10. #photooftheday
11. #bhfyp
12. #instalike
13. #photography
14. #l
15. #instadaily
16. #me
17. #picoftheday
18. #beautiful
19. #myself
20. #likeforfollow
21. #fashion
22. #smile
23. #followers
24. #likeforlike
25. #followback
26. #f
27. #followforfollow
28. #comment
29. #likesforlikes
30. #bhfyp

Note: No promises fabricated on the quality of the followers or likes you'll receive, as these and other related hashtags are typically based on new Instagram users trading likes and follows.

Best fashion hashtags

1. #way
2. #love
3. #style
4. #styleinspo
5. #ootd
6. #outfitoftheday
7. #whatiwore
8. #shoppingaddict
9. #beautydoesnthavetobepain
10. #currentlywearing
11. #instastyle
12. #lookgoodfeelgood
13. #fashionblogger
14. #fashionista
15. #fashionstyle
16. #fashionable
17. #fashiongram
18. #fashionblog
19. #fashionaddict
20. #fashionphotography

Best nutrient and potable hashtags

1. #food
2. #foodporn
3. #foodie
4. #instafood
5. #foodphotography
6. #foodstagram
7. #yummy
8. #instagood
9. #dearest
10. #foodblogger
11. #foodlover
12. #succulent
13. #homemade
14. #healthyfood
15. #photooftheday
16. #picoftheday
17. #dinner
18. #foodgasm
19. #foodies
20. #tasty
21. #cooking
22. #instadaily
23. #lunch
24. #bhfyp
25. #restaurant
26. #healthy

Best travel hashtags

1. #travel
2. #nature
3. #photography
4. #travelphotography
5. #photooftheday
6. #instagood
7. #travelgram
8. #picoftheday
9. #photo
10. #beautiful
11. #art
12. #naturephotography
13. #wanderlust
14. #adventure
15. #instatrave
16. #travelblogger
17. #landscape
18. #summertime
19. #trip
20. #explore

Best pet hashtags

1. #pet
2. #dog
3. #pets
4. #dogsofinstagram
5. #cute
6. #petsofinstagram
7. #dogs
8. #cat
9. #love
10. #puppy
11. #cats
12. #petstagram
13. #animals
14. #fauna
15. #instadog
16. #instagram
17. #dogstagram
18. #doglover
19. #of
20. #catsofinstagram
21. #dogoftheday
22. #doglovers
23. #petlovers
24. #doglife
25. #instapet
26. #catstagram
27. #instagood
28. #cachorro
29. #catlover

Best tech and gadgets hashtags

1. #techie
2. #latesttech
3. #ilovemygadgets
4. #gadgetsgalore
5. #apple
6. #android
7. #applevsandroid
8. #wearabletech
9. #VR
10. #mobile
11. #makinglifeeasier
12. #tech
13. #technology
14. #technews
15. #gadgets
16. #instatech
17. #software
18. #innovation

Best wedding hashtags

1. #nuptials
2. #bride
3. #weddingdress
4. #weddingphotography
5. #weddingday
6. #weddinginspiration
7. #makeup
8. #weddingplanner
9. #prewedding
10. #bridal
11. #bridetobe
12. #weddingphotographer
13. #weddings
14.  #groom
15. #engagement
16. #party
17. #weddingideas
18. #makeupartist
19. #indianwedding
20. #casamento

Best fitness hashtags

1. #fitness
2. #gym
3. #conditioning
4. #fitnessmotivation
5. #motivation
6. #fit
7. #bodybuilding
8. #training
9. #health
10. #lifestyle
11. #fitfam
12. #healthylifestyle
13. #sport
14. #healthy
15. #gymlife
16. #life
17. #crossfit
18. #personaltrainer
19. #goals
20. #practise
21. #muscle

Best holiday hashtags

1. #stockingstuffers
2. #christmasdecor
3. #spookyhalloween
4. #happyhalloween
5. #thanksgivingtable
6. #turkeyorham
7. #valentineformyvalentine
8. #happyfourth
9. #newyearseve
10. #newyearsresolution
11. #holidaycrazy
12. #holidayspirit
13. #kwanza
14. #hanukkahgift
15. #underthetree

Pinnacle hashtags for Instagram contests

1. #instacontest
2. #instagiveaway
3. #giveaway
4. #sweepstakes
5. #contestalert
6. #contestentry
7. #winit
8. #freebie
9. #winitwednesday

Instagram hashtags for photography

1. #photography
2. #photooftheday
3. #photo
4. #picoftheday
5. #photographer
6. #model
7. #photoshoot
8. #portrait
9. #dazzler
10. #travelphotography
11. #canon
12. #selfie
13. #landscape
14. #dusk
15. #fotografia
16. #portraitphotography
17. #photographylovers
18. #artist
19. #nikon

Instagram hashtags for small business concern

1. #smallbusiness
2. #supportsmallbusiness
3. #handmade
4. #shoplocal
5. #shopsmall
6. #smallbusinessowner
7. #entrepreneur
8. #supportlocal
9.  #business
10. #localbusiness
11. #businessowner
12. #blackownedbusiness
13. #art
14. #explorepage
15. #homedecor
16. #covid
17. #startup
18. #entrepreneurship
19. #womeninbusiness
20. #motivation
21. #success
22. #girlboss
23. #entrepreneurlife
24. #handcrafted
25. #local
26. #smallbiz
27. #homemade
28. #custom
29. #smallbusinesssupport
30. #shopsmallbusiness
31. #handmadewithlove
32. #supportsmallbusinesses
33. #supportlocalbusiness

Instagram hashtags for music

1. #music
2. #hiphop
3. #rap
4. #musician
5. #singer
6. #musica
7. #dj
8. #stone
9. #dance
10. #vocal
11. #guitar
12. #viral
13. #producer
14. #newmusic
15. #musicvideo
16. #instamusic
17. #livemusic
18. #pop
19. #concert
20. #trap
21. #beats

Instagram fine art hashtags

1. #art
2. #creative person
3. #drawing
4. #artwork
5. #painting
6. #artistsoninstagram
7. #illustration
8. #digitalart
9. #design
10. #sketch

Instagram nature hashtags

1. #nature
2. #naturephotography
3. #sunset
4. #flowers
5. #wild animals
6. #mountains
7. #hiking
8. #explore
9. #outdoors
10. #naturelover
11. #beach
12. #forest

Top Instagram Reels hashtags

1. #reels
2. #reelsvideo
3. #reelsinstagram
4. #reelsindia
5. #holareels
6. #reelsbrasil
7. #reelsteady
8. #instagramreels
9. #reelsinsta
10. #instareels
11. #reelsofinstagram
12. #m
13. #music
14. #bhfyp
15. #disney
16. #tiktokindia
17. #videoftheday
18. #instareel
19. #foryoupage
20. #fyp

Elevation Instagram hashtag generators

Whether you're shooting for half-dozen hashtags or 30, information technology can exist time-consuming to enter in that many characters, peculiarly since autocorrect won't fix hashtag spelling mistakes. Ask any social media manager and they'll tell you, it's not our favorite thing in the world.

Fortunately, there are enough of Instagram hashtag generators and hashtag search engines that can streamline the process. Some we recommend include the following.

Best-Hashtags

All-time-Hashtags is a simple browser-based hashtag research tool. Its algorithm calculates the best hashtags for your social content based on historical data. Just type in your desired hashtag and All-time-Hashtags will generate a listing of hashtags beyond different categories like:

• All-time related hashtags
• Top 10 hashtags based on Instagram, Twitter, Facebook, and TikTok popularity
• Low difficulty hashtags
• Exact hashtags

You lot tin can also discover new hashtags on its New Hashtags and Best Hashtags category pages.

SISTRIX

The SISTRIX Instagram Hashtag Generator is another great tool to find successful hashtags, fast. This tool keeps it unproblematic. Once you lot enter a hashtag or topic, information technology'll automatically show y'all the best 30 hashtags to utilize. Get more recommendations past searching other hashtag variants related to your main search.

The tool is completely free for up to 25 queries each solar day. If you want more searches, y'all'll need to register for a SISTRIX account.

Influencer Marketing Hub

This Instagram hashtag generator is different. Rather than search for hashtags past topic, you upload a photo to the generator and it gives yous hashtags to utilise. Notice in the post-obit case, we placed an image from the Surreals NFT collection to run across what hashtags would generate.

Influencer Marketing Hub'south generator then reveals dissimilar keywords to explore. You can select up to five keywords. Once selected, the tool reveals a listing of hashtags y'all can use for your post.

Inflact

Inflact is another useful Instagram hashtag tool for feed posts, Stories, and Reels. The easiest way to utilise the tool is through keywords. For example, if you type "Paris" into the generator, it will reveal a scattering of different hashtags that comprise the keyword. Hashtags are broken down by frequent, average, and rare use cases.

It'south AI search tool likewise reveals organic hashtags or those that are oft written together in the same post.

Nearly Instagram hashtag generators are free. If y'all aren't willing to invest in a tool only for this purpose, the more affordable route may be to use a general social media tool. You tin can go on a document of different hashtags and use social media scheduling software like Agorapulse, Hootsuite, or Sprout Social.

You tin create the posts on your desktop, copying and pasting hashtags or groups of hashtags to the caption every bit needed. Since all of these tools can now postal service directly to Instagram for you, this tin can salvage you a few steps.

Types of Instagram hashtags

Understanding which hashtags you should utilize is a crucial function of developing a potent hashtag strategy that maximizes your reach and increases engagement.

There are unlike types of hashtags that each serve a purpose, and any strong strategy incorporates a combination of them. Acquire how to go verified on Instagram and use hashtags from your verified business relationship to maximize your reach.

Branded hashtags

These should be listed in your profile bio and are sectional to your specific store. They can be used to build brand awareness, and y'all can encourage users to share user-generated content employing them. Examples include Harper Wilde'due south #LiftUpTheGirls, Shwood Eyewear's #shwoodshop, and So Worth Loving'south #swlfamily. Utilize only ane or two branded hashtags per mail service.

Location-based hashtags

This won't apply to all ecommerce merchants, but if you accept products that would appeal to local audiences, use them to your advantage. Exercise yous sell novelty mugs that feature unlike states? Employ #FloridaLife or #NewYorkDrinks to connect with the right audition. You tin too tag posts based on location to reach a specific audience in the area.

Entertainment hashtags

These hashtags aren't meant to grow your audience, they're meant to expand on the relationship with the audience yous already have. These phrases ofttimes accept little to exercise with a make itself and a lot to exercise with the situation in the specific mail. In the example below, #shopitlikeithot and #getitgirl are both entertainment-focused.

Mass appeal hashtags

Mass entreatment hashtags are general hashtags that tin can apply to almost whatsoever postal service. They're frequently used, meaning they're also frequently sought out. They can occasionally give your posts a significant bump in reach, putting them in front of established audiences. Examples of these include #instagood and #lovelife.

Occasion-based hashtags

Maybe y'all want to remind your followers that it's OK to accept a #caseofthemondays, or to appreciate that #summerrain. Timely hashtags can be related to a certain holiday, fourth dimension of yr, or even fourth dimension of day. Users love timely content and are likely to seek out holiday and seasonal posts in particular. The case beneath uses the timely hashtag #sunsout to put a product—sunglasses—in forepart of an interested audience.

Trending hashtags

Hashtags become in and out of favor, just like styles of article of clothing and slang. Sometimes trending hashtags are just hashtags people are using at the time that have surged in popularity for some reason. In many cases though, they'll have more to practise with current events.

Perhaps Apple has announced a new version of the iPhone, or it's ballot solar day somewhere in the state. These hashtags won't give you evergreen results, but they can yield meaningful returns in achieve and interest when used correctly.

Niche hashtags

Certain products accept audiences with niche interests. People who are ownership their own virtual reality systems, for example, are probable to be interested in all the latest technology. Customers who are interested in healthy eating may search for phrases like #organic or #eatinggreen. Use niche-specific hashtags to connect with a highly relevant audience.

Bremont does this exceptionally well in the instance below. It uses hashtags similar #luxury and #watchoftheday, knowing that these niche hashtags could connect them with their target audience.

Special event hashtags

Sometimes hashtags tin human activity like beacons that alarm users to special events going on with your store. Are yous well-nigh to host a competition? Hashtags like #contestalert and #instagiveaway tin help you observe an interested audience. Similarly, hashtags like #flashsale and #BOGO can both assistance you discover bargain hunters and point to followers you lot've got special deals for them online.

Which types of hashtags should I use?

Not all ecommerce businesses volition benefit from every blazon of hashtag.

A merchant with national or international reach may not accept a reason to use location-based hashtags, for instance, and B2B merchants with a strictly professional voice may not use a lot of entertainment-focused hashtags. That's fine. Adopt the ones that will work best for your brand and your audience.

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Tips and all-time practices for using hashtags on Instagram

Be mindful of the number of hashtags you lot apply

You lot can use up to thirty hashtags on a unmarried Instagram post. That answers how many you can use, only non how many you should employ, which can be quite different.

There's lots of research on this topic and diverse findings. A fairly consistent takeaway is that you should definitely be using a few hashtags (as in, more than than one) on every post. Instagram posts with hashtags receive 70% more likes, according to a report past Agorapulse.

As for precisely how many hashtags work best, the data is inconsistent. Some marketers swear by using merely two hashtags, while others utilize all 30. In reality, the sugariness spot for a single postal service may but exist something you can uncover through testing.

Should my Instagram hashtags be visible?

Nobody wants to read through 30 different hashtags, or even six for that thing, only to get to the content. Big blocks of difficult-to-read text besides wait visually unappealing.

Considering of this, many brands opt to hide the bulk of their hashtags past strategically placing them below the See More pick. Some volition even take this a stride further, adding pregnant extra spaces exterior of the See More in order to aesthetically remove large chunks of hashtags from the rest of the description. Other brands will add hashtags in a carve up comment on the mail, merely this may cause the hashtags to lose effectiveness.

For well-nigh brands, the best option is simply to make sure that your hashtags are separated by at to the lowest degree 1 line from the explanation and are hidden under the See More choice. This keeps the focus on your explanation, increasing the likelihood that it will be read. It as well looks cleaner.

The exception is if you lot're using one or 2 hashtags for branding or entertainment purposes. In this example, leave them above the fold, if necessary, and brand sure they're listed commencement or written in line in your Instagram caption. That way, users are more likely to read them.

Although you may see this happening, there's no reason to use more one line of separation for hashtags. If users click on Run across More, you don't want them to have to gyre forever to get to the comments, considering there's a good chance they won't continue and leave a comment of their ain.

Comport Instagram hashtag research

Hashtag inquiry is a key part of distribution on Instagram. It can help you identify the nearly high-performing, pop hashtags, give you new ideas for hashtags you wouldn't have idea of on your ain, and help you to identify trending hashtags.

There are several different strategies yous can use to conduct hashtag research, whether yous want to abound your listing or detect new trending topics. Let's take a look at each.

Scope out Twitter

If you desire to look for trending hashtags or trending topics that are relevant right now, Twitter can give you lot an border. It has a trending topics section, where you can see what people are sharing.

Note that hashtag usage on Instagram and Twitter is different, and trending Twitter hashtags are more heavily focused on news. Keep that in mind and use it for research purposes instead of copying and pasting hashtags blindly to Instagram.

Cheque out your contest

It never hurts to see what your competition's marketing strategy looks like, and that includes their hashtag strategy. Await for trends in which hashtags they're using and you might get a few ideas for phrases y'all want to add to your roster, too.

Monitor influencers

Influencers—including micro-influencers—are called influencers for a reason: they already have an audience and people actively look to them for advice, inspiration, or expertise. It'southward not surprising that these Instagram profiles may accept mastered their hashtag game and plant the best performing terms out there. Take a look, and don't be afraid to snag a few that yous like.

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A free workshop with field-tested Instagram marketing tips. Larn how to abound your Instagram audience and monetize it with an online shop.

Avoid banned hashtags

Did you know that at that place are such things as banned hashtags on Instagram? They aren't even necessarily swear words or outright obscenities—though those definitely make the list.

Instagram routinely "bans" hashtags that it detects are used ofttimes alongside some sort of illicit content. Some of these aren't surprising, like #nasty, but others similar #fitnessgirls and #tgif could be used for perfectly innocent reasons. Instagram won't post new content to a banned hashtag's feed, if the feed fifty-fifty stays up at all.

Hashtags tin be banned permanently or temporarily, and when you lot use them, your posts could exist shadowbanned. This means that they may non prove up in your followers' feeds, and they may not announced when users search for other hashtags fastened to the post. All in all, using a single banned hashtag can unravel all the work you did on a mail.

When compiling hashtags that you lot want to use, cheque out the full list of hashtags that take been banned on Instagram.

Measure your Instagram hashtag strategy

All marketing efforts should be measured whenever possible, and that goes for hashtag strategies, too.

Hashtags can be much more than hard to evaluate on your own, especially if you take groups of them on posts. This can make it difficult to know which are working and which aren't pulling their weight. Fortunately, there are several ways to measure out the impact of your strategy.

Commencement, take a wait at the overall growth of your channel. You can practice this with Instagram's analytics, though many third-political party social management platforms will offer more detail.

Run across if impressions, attain, and likes go up for your profile and posts. Significantly, how many accounts have you reached through the Discovery channel? Are in that location large changes since you've adjusted the new strategy? You should run across calendar month-to-month increases. If non, it's time to accommodate.

You should also be using hashtag inquiry tools to monitor the hashtags you're using regularly. Make sure their popularity is trending up over time and not decreasing. You lot can utilise tools similar Keyhole to track your branded hashtag and to see the accomplish, impressions, and overall utilize from other profiles. This can assistance you evaluate how much your branded hashtag is helping you, and if it's gaining traction organically.

Third-political party tools can also provide information almost your hashtag usage and their results. Sprout Social has excellent hashtag data, showing y'all the hashtags that yielded the best engagement and which y'all used most ofttimes.

Finding the all-time Instagram hashtags

Instagram hashtags are an essential part of Instagram marketing. If you combine your hashtag tactics with a strategy that focuses on how to get more than Instagram followers, you'll see an immediate lift in likes, comments, and followers.

If you don't have a strategy in identify, your marketing may non be reaching its full potential on the platform. Use the tools and hashtag suggestions detailed in this mail to form your own list of high-performing hashtags that will extend your reach and go on your audience engaged, and remember to switch them upwardly based on your analytics tools for best results.

Illustration by Eugenia Mello

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Instagram hashtags FAQ

Which Instagram hashtags get the about likes?

• #likes
• #like
• #likeforlikes
• #instalike
• likeforlike
• #comment
• #likesforlikes

What are the best Instagram hashtags?

• #dear
• #way
• #photooftheday
• #cute
• #photography
• #picoftheday
• #happy
• #follow
• #nature
• #tbt

How do I use hashtags on Instagram?

Use Instagram hashtags to put your posts, videos, or Stories in front of your target audience, even if they haven't interacted with your profile before.

Is 30 hashtags as well much?

The maximum amount of hashtags you tin use in a post is 30. Merely you lot may not need to employ 30 hashtags for every mail. Consider using a maximum of five or six to not await spammy.

Source: https://www.shopify.com/blog/instagram-hashtags

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